Vitakraft × Uni-Orient: Advancing Premium Pet Food in Taiwan
Vitakraft × Uni-Orient: Advancing Premium Pet Food in Taiwan
Together With a Heritage Brand, Redefining Premium Pet Nutrition
At Uni-Orient, we remain committed to precision in product curation and professional brand representation,
continuously introducing internationally renowned, high-quality brands to the Taiwan market.
We are proud to officially announce our partnership with Vitakraft, a century-old pet food brand from Germany, as its authorized distributor in Taiwan.
With over 100 years of brand legacy and expertise, Vitakraft is one of the world’s largest and most influential pet food companies, trusted by pet owners across the globe.
Guided by the belief that “Love is our best ingredient,” Vitakraft adheres to strict German quality standards, advanced production processes,
and innovative technology to create pet food that is safe, delicious, and nutritionally balanced.
Vitakraft’s product range spans complete meals, treats, supplements for dogs and cats,
as well as food for small animals—sold in over 60 countries worldwide.
German Craftsmanship and Innovation for Every Pet's Needs
Vitakraft continuously introduces innovative products that respond to both market trends and consumer needs,
backed by in-depth research into pet behavior and nutritional requirements.
Whether it’s daily nutritional support, training treats, dental care, weight management, or specialized formulas for sensitive pets,
Vitakraft offers high-quality solutions tailored to pets of all ages, sizes, breeds, and health needs.
More than just nutritional science, Vitakraft products combine functionality with aesthetics—featuring compact packaging and feeding-friendly designs that suit the modern pet owner's lifestyle.
The brand also embraces sustainable practices, reflecting a strong commitment to both animal welfare and environmental responsibility.
This spirit of innovation and product excellence aligns perfectly with Uni-Orient’s philosophy of “wellbeing for pets and people, with quality as our priority”,
providing a strong foundation as we expand into the premium pet food market.
Joining Forces to Expand Taiwan's Premium Pet Market
Through this partnership, Uni-Orient will leverage its extensive experience in channel management and its professional sales and service network to support Vitakraft's steady entry into the Taiwan market.
We have planned a comprehensive product rollout strategy that covers brick-and-mortar retail, e-commerce platforms, specialty pet stores, and department store counters. In parallel,
we will launch coordinated brand promotion campaigns, educational training programs, and digital marketing initiatives to enhance brand awareness and elevate the consumer experience.
The addition of Vitakraft marks a significant expansion of Uni-Orient's brand portfolio and further strengthens our leadership in the premium pet food market.
We believe that as global pet food consumption continues to evolve toward quality, functionality, and lifestyle-driven choices,
Vitakraft will bring a fresh and trusted perspective to the Taiwan market—enabling more pet owners and their furry companions to enjoy a truly reliable and enriching nutritional experience.
Uni-Orient will continue to uphold its commitment to quality and its keen insight into market trends,
working hand in hand with top-tier global brands to deliver more comprehensive and inspired living solutions for pet families in Taiwan.