2022-08-05

TAILS & ME × APUJAN Cross-Industry Brand Collaboration

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Cross-Industry Collaboration: Redefining Pet Lifestyle Aesthetics

United Orient International is proud to announce an exclusive collaboration between its signature pet brand Tails&Me and internationally acclaimed fashion label APUJAN—a pioneering crossover that merges high fashion with contemporary pet living.

Known for weaving Eastern cultural elements into modern textile narratives, APUJAN brings its distinctive design language to this creative partnership. Combined with Tails&Me’s innovative approach to pet product design, the result is a curated collection of fashion-forward lifestyle accessories for both pets and their owners.

This co-branded series extends the elegance of fashion design into the realm of pet essentials—creating stylish, refined pieces that reflect the growing desire for harmony and aesthetic synergy between humans and their animal companions. “Pet and human co-living” becomes not just a relationship, but a conscious lifestyle choice.

More than a simple collaboration, this partnership is a thoughtful, co-creative process. Drawing inspiration from everyday moments, the design teams sought to achieve a perfect balance between functionality and beauty. Each item—whether it’s a wearable for pets or a coordinated piece for owners—blends seamlessly into daily life, elevating shared routines into expressions of aesthetic living.
 

圖說

Style Is No Longer Just for Humans—Pets Take the Lead in Fashion

As pets become increasingly cherished members of the modern household, today’s pet owners are no longer satisfied with products that merely meet basic needs. Instead, they seek items that embody aesthetic appeal, thoughtful design, and refined lifestyle sensibilities.

Since its inception, Tails&Me has been driven by the philosophy of blending style with function, consistently introducing pet products that are as practical as they are beautifully designed. The latest collaboration with APUJAN marks a bold expansion of that vision—bringing the language of high fashion into the world of pet living and redefining what pet fashion can be.

In this co-branded collection, every detail—from fabric selection and pattern design to overall aesthetic tone—reflects the seamless integration of both brands' creative visions. From apparel and accessories to home lifestyle pieces, each item transcends its function to become an expression of aesthetic identity and modern philosophy.

This partnership not only positions pets as style icons in their own right but also strengthens the emotional connection between pets and their owners through coordinated dressing and empathic design. It's a celebration of shared style, shared moments, and a new era of living beautifully—together.

 
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United Orient: Creating New Possibilities for Cross-Industry Collaboration Through a Professional Lens

 

As a specialized distributor in Taiwan’s premium pet market, United Orient International continues to track global trends and evolving consumer demands with a strategic, future-facing mindset. With a focus on curating high-quality lifestyles for local pet owners and their furry companions, the company actively shapes its brand portfolio to meet the needs of a more design-conscious market.

 

The recent collaboration between Tails&Me and renowned fashion brand APUJAN exemplifies United Orient’s commitment to innovation in brand development. This partnership not only strengthens the shared values between brands but also highlights United Orient’s sharp market insight and leadership in driving cross-sector synergy.

 

Looking forward, United Orient will continue to anchor its growth on professional distribution expertise while integrating resources from diverse fields such as design, fashion, and the arts. By collaborating with globally-oriented partners, the company seeks to infuse Taiwan’s market with fresh creative energy and elevate the pet industry into a more refined, culturally enriched lifestyle sector.

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